Guide to Advertising Appeals – The 7 Ad Appeals Explained

The unwritten rule of effective advertising involves creating ads that attract people’s feelings, these appeals could be broadly categorized into fear, sex, humor, music, rationality, feelings and scarcity. These appeals are something which are felt by everybody globally, no matter race, financial stance or intelligence.Remember an advert that you could remember, what appeal made it […]

Vanuatu Islands for Sale – A Dream Lifestyle

Imagine yourself at this time walking lazily across a sandy beach, feeling the sand among your toes while you gaze out in the sparkling water. Your ears are tuned in to the wonderful songs from the native wild birds, and also the waves lapping lightly from the nearby shore. Think of the numerous activities you […]

7 Steps to Market Segmentation

Market segmentation is broadly defined like a complex process composed in 2 primary phases: – identification of broad, large markets – segmentation of those markets to be able to select the best target markets and develop Marketing mixes accordingly. Everybody inside the Marketing world knows and talks about segmentation though not many truly understand its […]